Zahidul Islam

Founder, Evendeals

Aug 29, 2025

8 min read

Country-Based Pricing: The Ultimate Guide for Websites & Digital Products

This guide covers everything you need to add country-based pricing (also called location-based pricing or parity pricing) to any website. No platform lock-in—works with WordPress, Webflow, custom sites, or any checkout. Set up in 5 minutes.

Why it works: Why Your Online Business Needs Parity Pricing.

What Is Country-Based Pricing?

Country-based pricing (or geo-pricing) means showing different prices or discounts to visitors based on where they're located. Instead of one global price, you adapt to local purchasing power—so visitors in India might see a 30% discount while visitors in the US see your standard price. It's the same strategy used by Netflix, Spotify, and SaaS companies to grow international revenue. A great example: why OpenAI launched ChatGPT Go in India.

Why International Visitors Aren't Buying

Your $99 product or service might be affordable in the US, but in countries like India, Brazil, or the Philippines, that same price represents 10-15% of someone's monthly income. You're not losing sales because your offer isn't valuable—you're losing them because of purchasing power differences.

The Solution: Parity Pricing Banners

Instead of manually creating different coupon codes or managing multiple pricing schemes, you can show smart discount banners based on where your visitors are located. When someone from Brazil visits your site, they see a 30% discount offer. Someone from the US sees your regular price.

This is called parity pricing (purchasing power parity), and site owners using this strategy report 20-30% increases in international sales.

How to Set It Up on Any Website (5 minutes)

What you need:

• Access to your website (to add a script)
• A free account at Evendeals.com
• 5 minutes

Step 1: Get Your Page URL

1. Open the page where you want the discount banner to appear.
2. Copy the full URL from your browser's address bar (for example, https://yoursite.com/pricing).

Step 2: Set Up Evendeals

1. Sign up at evendeals.com (free account available).
2. Create a new deal and go to the Where to display tab.
3. Paste your page URL into the URL field.
4. Click Add URL.

Step 3: Create Coupons in Your Checkout

Evendeals works with any checkout or payment system that supports coupon codes—Stripe, Paddle, Gumroad, your e-commerce platform, or a custom form. Create a few coupon codes for different regions, for example:

• 15OFF — 15% discount
• 30OFF — 30% discount
• 50OFF — 50% discount

Make sure these codes apply to the products or offers on the page where the banner will show.

Step 4: Configure Country Discounts in Evendeals

1. Go to the Country Discounts tab in Evendeals.
2. For each country group, set the discount percentage and enter the coupon code that matches what you created in your checkout.
3. Click Save Changes.

The coupon codes in Evendeals must match exactly what you created in your payment or checkout system.

Step 5: Customize Your Banner and Install the Script

1. Open the Add to Site tab in Evendeals.
2. Customize the banner colors and message to match your site.
3. Copy the installation script.
4. Paste the script into your website's header or footer (via your CMS, theme settings, or a script manager). Most platforms have a "Custom code" or "Header/Footer scripts" area.
5. Save and publish your site.

Your banner now shows to international visitors on the pages you added.

How It Works

When someone from India visits your pricing page:

1. They see a banner: "Special pricing for visitors in India—use code 30OFF at checkout."
2. They click the banner.
3. The coupon code auto-applies (or they enter it) at checkout.
4. They pay the discounted price.

Someone from the US sees your regular price—no banner, no discount.

VPN Protection

People using VPNs to fake their location and get cheaper prices is a real problem. Evendeals (paid plans) automatically detects and blocks VPN users, so only people who actually live in those countries get the discounts.

What You Can Customize

• Which countries see discounts
• How much discount each country gets
• Banner colors and text
• Whether the banner has a countdown timer
• Which pages show the banner (you can target specific URLs or patterns like https://yoursite.com/pricing/*)

Pricing

Evendeals: Free plan available, paid plans start at $99 one-time (not monthly).

The free plan lets you test it with basic features. If you make just 2 extra sales at $49 from countries that weren't converting before, you've covered the cost of the paid plan.

FAQ

Will this slow down my site?

No. The script is 5KB and loads asynchronously.

Can I show banners on specific pages only?

Yes, you can target specific URLs in the Evendeals Where to display tab. Add only the pages you want (pricing, sales, landing pages) or use URL patterns for whole sections.

What if I have multiple products or offers?

You can create separate deals and banners for different pages, or reuse the same banner and coupon codes across multiple offers. Each deal can target its own URLs and discount rules.

Do I need to know code?

No. It's copy-paste installation. Once the script is in your header or footer, you control everything from your Evendeals dashboard.

Next Steps

Building a custom integration? See our Purchasing Power Parity API guide. Platform-specific guides: Thinkific, EzyCourse, WordPress, Framer.

1. Create coupon codes in your checkout for different regions.
2. Sign up at evendeals.com (free).
3. Install the script in your site header or footer.
4. Watch your international conversion rates increase.

Most site owners see results within the first week. Visitors from India, Brazil, Southeast Asia, and Latin America are hungry for quality products and services—they just need pricing that makes sense for their economy.