Zahidul Islam

Founder, Evendeals

Jan 30, 2026

8 min read

How to Offer Country-Based Pricing for Your Framer Site

Losing sales from international visitors because your services or products are too expensive in their country? Here's how to show location-based discounts on your Framer site in 5 minutes.

For the general guide that works on any website, see Country-Based Pricing: The Ultimate Guide. Why this works: Why Your Online Business Needs Parity Pricing.

Why International Visitors Aren't Buying

Your $99 offer might be affordable in the US, but in countries like India, Brazil, or the Philippines, that same price represents 10-15% of someone's monthly income. You're not losing sales because your offer isn't valuable - you're losing them because of purchasing power differences.

The Solution: Parity Pricing Banners

Instead of manually creating different coupon codes or managing multiple pricing schemes, you can show smart discount banners based on where your visitors are located. When someone from Brazil visits your Framer site, they see a 30% discount offer. Someone from the US sees your regular price.

This is called parity pricing (or purchasing power parity), and site owners using this strategy report 20-30% increases in international sales.

How to Set It Up on Framer (5 minutes)

What you need:

• Your Framer project (admin access)
• A free account at Evendeals.com
• 5 minutes

Step 1: Get Your Page URL from Framer

1. Open your Framer project and publish your site
2. Open the page where you want the banner (pricing, sales, or checkout) in your browser
3. Copy the full URL from your browser's address bar (e.g., https://yoursite.com/pricing)

Step 2: Set Up Evendeals

1. Sign up at evendeals.com (free account available)
2. Create a new deal and go to Where to display
3. Paste your Framer page URL
4. Click Add URL

Step 3: Create Coupons in Your Payment Provider

Evendeals works with any payment or checkout system that supports coupon codes (Stripe, Lemon Squeezy, Paddle, etc.). Create the discount codes in your payment provider so they apply at checkout.

1. In your payment provider, create coupon codes for different regions
2. Example: 15OFF (15%), 30OFF (30%), 50OFF (50%)
3. Make sure the codes apply to the products or plans you sell on the Framer page

Step 4: Configure Country Discounts in Evendeals

1. Go to Country Discounts in Evendeals
2. Set discount percentages and enter the coupon code for each country group (e.g., 15% with 15OFF, 50% with 50OFF)
3. Click Save Changes

Note: The coupon codes in Evendeals must match exactly what you created in your payment provider.

Step 5: Customize Your Banner

1. Go to Add to Site tab in Evendeals
2. Design your banner: customize colors to match your Framer site, edit the message, preview how it looks
3. Copy the installation script

Step 6: Install on Framer

1. In Framer, open your project and go to Project Settings (gear icon)
2. Click the Custom Code tab
3. Click Add Script and give it a name (e.g., "Evendeals")
4. Choose bodyEnd so the script loads at the end of the page
5. Paste the Evendeals script into the code field
6. Leave "Apply to" as all pages, or select only the pages where you want the banner
7. Save and republish your site

Done! Your banner now shows to international visitors.

How It Works

When someone from India visits your Framer pricing page:

1. They see a banner: "Special pricing for visitors in India - Get 40% off"
2. They copy the coupon code
3. They use the coupon code at checkout
4. They pay the discounted price

Someone from the US sees your regular price - no banner, no discount.

VPN Protection

People using VPNs to fake their location and get cheaper prices is a real problem. Evendeals (paid plans) automatically detects and blocks VPN users, so only people who actually live in those countries get the discounts.

What You Can Customize

• Which countries see discounts
• How much discount each country gets
• Banner colors and text
• Whether the banner has a countdown timer
• Which pages show the banner (use Framer Custom Code page targeting or add multiple URLs in Evendeals)

Pricing

Evendeals: Free plan available, paid plans start at $99 one-time (not monthly)

The free plan lets you test it with basic features. If you make just 2 extra sales at $49 from countries that weren't converting before, you've covered the cost of the paid plan.

FAQ

Will this slow down my Framer site?

No. The script is 5KB and loads asynchronously.

Can I show banners on specific Framer pages only?

Yes. In Evendeals you can target specific URLs. In Framer Custom Code you can also choose which pages the script runs on.

What if I have multiple products or pages?

You can create different deals and banners for different URLs, or reuse the same banner and coupon codes across multiple pages.

Do I need to know code?

No. It's copy-paste installation.

Next Steps

Also see: Thinkific, EzyCourse, WordPress.

1. Create your coupon codes in your payment provider for different regions
2. Sign up at evendeals.com (free)
3. Install the script in Framer Project Settings → Custom Code
4. Watch your international conversion rates increase

Most site owners see results within the first week. Visitors from India, Brazil, Southeast Asia, and Latin America are hungry for quality offers - they just need pricing that makes sense for their economy.