Zahidul Islam

Founder, Evendeals

Jan 24, 2026

8 min read

How to Offer Country-Based Pricing for Your Thinkific Courses

Losing sales from international students because your course is too expensive in their country? Here's how to show location-based discounts on your Thinkific site without changing anything in Thinkific.

For the general guide that works on any website, see Country-Based Pricing: The Ultimate Guide. Why this works: Why Your Online Business Needs Parity Pricing.

Why International Students Aren't Buying

Your $99 course might be affordable in the US, but in countries like India, Brazil, or the Philippines, that same price represents 10-15% of someone's monthly income. You're not losing sales because your course isn't valuable - you're losing them because of purchasing power differences.

The Solution: Parity Pricing Banners

Instead of manually creating different coupon codes or managing multiple pricing schemes, you can show smart discount banners based on where your visitors are located. When someone from Brazil visits your course page, they see a 30% discount offer. Someone from the US sees your regular price.

This is called parity pricing (or purchasing power parity), and course creators using this strategy report 20-30% increases in international sales.

How to Set It Up on Thinkific (5 minutes)

What you need:

• Your Thinkific admin access
• A free account at Evendeals.com
• 5 minutes

Step 1: Get Your Course URL from Thinkific

1. Go to your Thinkific dashboard
2. Click Products → Select your course → Settings → Basic settings
3. Copy your course URL (e.g., https://your-site.thinkific.com/courses/test-course)

Step 2: Set Up Evendeals

1. Sign up at evendeals.com (free account available)
2. Create a new deal and go to Where to display
3. Paste your Thinkific course URL
4. Click Add URL

Step 3: Configure Country Discounts

1. Go to Country Discounts in Evendeals
2. Set discount percentages for each country group:
   • Example: 15% for Group 0.3-0.4 (countries like Bangladesh, India)
   • Example: 50% for Group 0.4-0.5 (lower purchasing power countries)
3. Enter the coupon code (e.g., 15off) that matches your Thinkific coupon
4. Click Save Changes

Note: Create matching coupon codes in Thinkific first (Sales → Coupons)

Step 4: Customize Your Banner

1. Go to Add to Site tab in Evendeals
2. Design your banner:
   • Customize colors to match your Thinkific site
   • Edit the banner message
   • Preview how it looks
3. Copy the installation script

Step 5: Install on Thinkific

1. In Thinkific, go to your course → Settings → Page code
2. Paste the Evendeals script in the Course page code field
3. Click Save settings

Done! Your banner now shows to international visitors.

How It Works

When someone from India visits your Thinkific course page:

1. They see a banner: "Special pricing for students in India - Get 40% off"
2. They copy the coupon code
3. They use the coupon code at checkout
4. They pay the discounted price

Someone from the US sees your regular price - no banner, no discount.

VPN Protection

People using VPNs to fake their location and get cheaper prices is a real problem. Evendeals (paid plans) automatically detects and blocks VPN users, so only people who actually live in those countries get the discounts.

What You Can Customize

• Which countries see discounts
• How much discount each country gets
• Banner colors and text
• Whether the banner has a countdown timer
• Which pages show the banner

Pricing

Evendeals: Free plan available, paid plans start at $99 one-time (not monthly)

The free plan lets you test it with basic features. If you make just 2 extra sales at $49 from countries that weren't converting before, you've covered the cost of the paid plan.

FAQ

Will this slow down my Thinkific site?

No. The script is 5KB and loads asynchronously.

Can I show banners on specific course pages only?

Yes, you can target specific URLs.

What if I have multiple courses?

You can create different banners and coupon codes for different courses.

Do I need to know code?

No. It's copy-paste installation.

Next Steps

Also see: EzyCourse, WordPress, Framer.

1. Create your Thinkific coupon codes for different regions
2. Sign up at evendeals.com (free)
3. Install the script in your Thinkific footer
4. Watch your international conversion rates increase

Most course creators see results within the first week. Students from India, Brazil, Southeast Asia, and Latin America are hungry for quality courses - they just need pricing that makes sense for their economy.

Ready to unlock international markets for your Thinkific courses?