Cooking / Culinary · Free Calculator
Cooking Course Pricing Calculator: What to Charge in 2026
Get a price recommendation for your cooking or culinary course based on your audience and format.
What cooking / culinary courses actually charge
| Course | Price |
|---|---|
| Gordon Ramsay MasterClass | $90 |
| Plant-Based Cooking | $197 |
| Bread Baking Masterclass | $297 |
| Professional Pastry Course | $997 |
| Restaurant Revenue Bootcamp | $1,497 |
Manually curated. Prices verified June 2026.
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Self-paced video lessons are the baseline (always included).
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How the calculator works
The math is completely transparent. No AI guessing, no randomness. Every multiplier is visible, every number is traceable. Change one input and you can see exactly how it affects the output.
The starting price is $60, chosen to match what the market actually looks like. Podia analyzed 132,009 courses and found a median of $137, but that includes a long tail of free and abandoned courses. A neutral scenario with moderate competition and some traction should land around $97 to $147, which is exactly what the $60 base produces before any multipliers kick in.
From there, six multipliers are applied: course depth (1x to 3.5x), outcome type (1x to 2.5x), audience type (1x to 2.5x), your authority level (0.7x to 1.3x), format add-ons (15% to 120% each, stacked), and niche competitiveness (0.85x to 1.15x). The result is floored at $47 and capped at $4,997.
The final number gets rounded to the nearest psychological price point: $47, $97, $147, $197, $247, $297, $397, $497, $697, $997, $1,497, $1,997, $2,997, or $4,997. These convert better online because they signal intent. $500 feels rounded and arbitrary. $497 feels considered.
Sources: Podia Creator Economy Report (2023), Thinkific Creator Benchmarks, ConvertKit Creator Report, Maven Cohort Benchmarks. Last updated June 2026.
The 5 factors that most affect course pricing
The outcome, not the content
What students walk away able to do matters more than how many hours of video you recorded. A 2-hour course that helps someone land a $120k job is worth more than a 30-hour course on business mindset. Price the transformation, not the production cost.
Who's buying it
A freelancer spending personal money and a VP expensing a company purchase are completely different buyers. B2B buyers frame the course as an investment with an expected return, which is why B2B courses command 2 to 4x the price of B2C hobbyist courses for similar content. The buyer changes the price.
Accountability infrastructure
Self-paced video is a commodity. What actually sells at a premium is accountability: live calls, cohort deadlines, 1:1 coaching. Podia data shows cohort courses complete at 3x the rate of self-paced. Completion drives testimonials, testimonials drive the next launch. You're pricing the accountability, not the recordings.
Your existing proof
A creator with 50,000 followers and a dozen documented student wins can charge $1,497. The same course from someone with no audience and no testimonials should launch at $197. That's not a permanent ceiling. Build proof in your first launch and raise prices from there.
Your international traffic mix
If 40% of your email list is from India, Brazil, or Indonesia, a single US price is effectively locking them out. Regional pricing doesn't touch your US price at all. It just opens up markets that would otherwise never convert. Evendeals users with significant international audiences typically see 18 to 35% revenue lifts after turning it on.
Common pricing mistakes
Charging too low
The most common mistake, especially for first-time creators. Low prices don't just hurt revenue. They signal low quality. A $97 course competes in buyers' minds with a $9 Udemy course. A $497 course competes with a $500 coaching call. Counterintuitively, a higher price actually reduces hesitation because it signals you believe in the outcome.
Single-tier pricing
Selling at one price leaves money on the table in both directions. Some buyers would happily pay 3x for 1:1 access, and if you don't offer it they'll find someone who does. Other buyers can't afford your main price but would take 60% of it for a self-paced version. Three tiers typically increase average order value by 35 to 60% compared to a single price.
Ignoring international buyers
If you're selling in English online, you have a global audience whether you planned for it or not. Charging $497 to someone in India is the purchasing power equivalent of charging a US buyer over $3,500. Those buyers exist, they want your course, and they will convert. Just not at your US price. Regional pricing is how you reach them without hurting your core market.
When to discount vs. when to raise prices
Raise prices when:
- ↑Coaching spots fill faster than you can open them
- ↑Students are showing quantifiable results
- ↑Competitors charge more for similar content
- ↑You're converting above 3% at the current price
- ↑Your audience has grown 2x since your last launch
Discount selectively when:
- →Rewarding early buyers on launch week (48 hours only)
- →Pricing for international buyers via regional pricing
- →Running a once-a-year Black Friday promotion
- →Upselling existing students into a higher tier
- →Testing price sensitivity on a new audience segment
Further reading
- How to Price Digital Products Globally — full guide to PPP-based pricing, regional tiers, and tax compliance
- How to Sell Your Online Course Internationally — practical strategies for course creators selling to a global audience
- Does Parity Pricing Increase Sales? — case studies from OpenAI, Steam, and indie creators
- Country-Based Pricing: The Ultimate Guide — setup guide for any website, plus platform-specific walkthroughs
FAQ
Pricing questions, answered
How much should I charge for an online course?
Five things drive the number: what outcome you deliver, who's buying, how long the course is, what format it's in, and how much credibility you have. Podia looked at 132,009 courses and found a median of $137. That number is almost useless on its own though. A career-change bootcamp for B2B execs can justify $1,497 to $4,997. A hobbyist watercolor mini-course might land at $47 to $97. Use the calculator above to get a number built around your specific situation.
What is the average price of an online course?
Podia's 2023 data puts the median at $137 across 132,009 courses. Thinkific says their top 10% of creators price at $500+. The ConvertKit Creator Report found that creators with 10,000+ email subscribers charge 3x more than those with under 1,000. The honest answer is that 'average' means nothing here. It lumps $9 Udemy courses with $5,000 coaching programs. Price based on your outcome and your audience, not some aggregate.
Should I price my course as a one-time fee or subscription?
One-time fees convert better for standalone courses. Subscriptions work for communities and ongoing content (monthly cohorts, live libraries). Teachable's data shows one-time purchases have 40 to 60% higher completion rates than subscriptions, which matters a lot for collecting testimonials and word of mouth. Start with a one-time price. Add a subscription tier only if you have ongoing content to back it up.
How do I price a course for international audiences?
Use purchasing power parity pricing. A $497 course is fine for most US buyers but it's roughly two weeks of wages in India or Indonesia. The fix is simple: show each country a localized price based on what their currency actually buys. That same $497 course might sell for $149 in India, and that's still profitable for you. It just becomes something they can actually afford. This approach typically lifts international conversion by 2 to 4x without touching your US price at all.
Should I offer regional pricing or discounts?
Regional pricing is better than a blanket discount code. When you send a discount to your whole list, you're training everyone to wait for sales. Regional pricing only shows lower prices to people who actually need them. Everyone else pays full price. Done properly with VPN detection, US and UK buyers never even see it. You're just opening up markets that wouldn't convert at your base price.
How do I prevent VPN abuse on regional pricing?
Use a tool that detects VPNs, proxies, and Tor exit nodes in real time. Evendeals does this on paid plans. Combine that with auto-rotating coupon codes so that any shared codes expire before they spread. In practice, the concern about abuse is a lot bigger than the actual problem. Most people trying to save $20 aren't configuring a VPN, and the revenue from genuine international buyers makes it worth it many times over.
What's the difference between Tier 1, 2, and 3 pricing?
In course pricing, tiers are about what's included, not geography. Basic is self-paced video only. Pro adds community and live calls. VIP adds 1:1 coaching or something higher-touch. Price them at roughly 60%, 100%, and 200% of your recommended price. Never launch at a single price point. Multiple tiers increase average order value and give buyers who need accountability a place to go.
How do I price a cohort-based course?
Cohort pricing typically commands 1.5 to 2x what you'd charge for the same content self-paced. The accountability structure (start dates, deadlines, peer pressure) drives better outcomes, and better outcomes justify higher prices. Maven's data shows cohort courses average $1,200 vs around $250 for self-paced. Price accordingly. The calculator adds a 60% premium for cohort delivery.
Should I launch low and raise prices, or launch high?
Launch lower only if you genuinely have no audience and no proof yet. In that case, charge $47 to $97, get 10 to 20 students, collect testimonials, then raise it. Otherwise launch at your real price with an early bird window of 20 to 30% off for the first 48 hours only. Launching too low is hard to walk back. Students who paid $97 get upset when they see $497 on the sales page, and you end up training your audience to wait for a sale every time.
How do I price a course with no audience yet?
Be honest with yourself and apply the lower authority multiplier (0.7x in this calculator). Lean toward the conservative price, not premium. Then run a pre-sale: offer the course at a lower price to your first 10 to 20 students in exchange for testimonials and feedback. Once you have real results to point to, raise to your full price. Not having an audience is a temporary problem. Underpricing forever is a habit you have to break.
