Zahidul Islam

Co-Founder, Evendeals

Mar 18, 2026

· Updated Apr 2, 2026

· 8 min read

How to Offer Country-Based Pricing for Your Squarespace Site

Losing sales from international visitors because your services or products are too expensive in their country? Here's how to show location-based discounts on your Squarespace site in 5 minutes.

For the general guide that works on any website, see Country-Based Pricing: The Ultimate Guide. Why this works: Why Your Online Business Needs Parity Pricing.

Why International Visitors Aren't Buying

Your $99 offer might be affordable in the US, but in countries like India, Brazil, or the Philippines, that same price represents 10-15% of someone's monthly income. You're not losing sales because your offer isn't valuable - you're losing them because of purchasing power differences.

The Solution: Parity Pricing Banners

Instead of manually creating different coupon codes or managing multiple pricing schemes, you can show smart discount banners based on where your visitors are located. When someone from Brazil visits your Squarespace site, they see a 30% discount offer. Someone from the US sees your regular price.

This is called parity pricing (or purchasing power parity), and site owners using this strategy report 20-30% increases in international sales.

How to Set It Up on Squarespace (5 minutes)

What you need:

• A Squarespace site on the Business plan or higher (code injection requires Business or Commerce plan)
• A free account at Evendeals.com
• 5 minutes

Step 1: Get Your Page URL from Squarespace

1. Open your Squarespace site and navigate to the page where you want the banner (pricing, sales, or checkout)
2. Copy the full URL from your browser's address bar (e.g., https://yoursite.com/pricing)

Step 2: Set Up Evendeals

1. Sign up at evendeals.com (free account available)
2. Create a new deal and go to Where to display
3. Paste your Squarespace page URL
4. Click Add URL

Step 3: Create Coupons

Option A: Payment provider integration (recommended) — If you use Stripe, Lemon Squeezy, Dodo Payments, Creem, or Polar, connect your account in Evendeals and coupons are created automatically when you sync.

Option B: Manual setup — Evendeals works with any payment or checkout system that supports coupon codes. Create discount codes in your payment provider so they apply at checkout.

1. In your payment provider, create coupon codes for different regions
2. Example: 15OFF (15%), 30OFF (30%), 50OFF (50%)
3. Make sure the codes apply to the products or plans you sell on the Squarespace page

Step 4: Configure Country Discounts in Evendeals

1. Go to Country Discounts in Evendeals
2. Set discount percentages and enter the coupon code for each country group (e.g., 15% with 15OFF, 50% with 50OFF)
3. Click Save Changes

Note: The coupon codes in Evendeals must match exactly what you created in your payment provider.

Step 5: Customize Your Banner

1. Go to Add to Site tab in Evendeals
2. Design your banner: customize colors to match your Squarespace site, edit the message, preview how it looks
3. Copy the installation script

Step 6: Install on Squarespace

1. In your Squarespace dashboard, go to Settings → Advanced → Code Injection
2. Scroll to the Footer section (this injects the script before the closing </body> tag)
3. Paste the Evendeals script: <script src="https://www.evendeals.com/banner.js"></script>
4. Click Save

Important: Code Injection is only available on the Squarespace Business plan and above. If you're on a Personal plan, you'll need to upgrade to use this feature.

Done! Your banner now shows to international visitors.

How It Works

When someone from India visits your Squarespace pricing page:

1. They see a banner: "Special pricing for visitors in India - Get 40% off"
2. They copy the coupon code
3. They use the coupon code at checkout
4. They pay the discounted price

Someone from the US sees your regular price - no banner, no discount.

Beyond the Banner: Display Modes

The default banner works great out of the box, but Evendeals supports three display modes:

• Banner (default) — The floating banner you just set up. Customize colors, text, position, and countdown timers from the dashboard. Coupon code is click-to-copy.
• Custom Display — Turn off the banner and use CSS classes (ed-country, ed-discount-amount, ed-coupon-code, ed-country-flag) to show discount data inside your own design. No JavaScript needed.
• API Mode — Call the Evendeals API directly from your frontend or backend for full control. Great for custom checkout flows and server-rendered pricing.

VPN Protection

People using VPNs to fake their location and get cheaper prices is a real problem. Evendeals (paid plans) automatically detects and blocks VPN users, so only people who actually live in those countries get the discounts.

Auto-Refresh Coupons (paid plans) automatically rotate coupon codes after a set number of views. If someone shares your code publicly, it expires and a new one is created.

What You Can Customize

• Which countries see discounts
• How much discount each country gets
• Banner colors and text
• Banner position (top or bottom)
• Click-to-copy coupon codes
• Whether the banner has a countdown timer
• Which pages show the banner (add specific URLs in Evendeals)

Pricing

Evendeals: Free plan available, paid plans start at $99 one-time (not monthly)

The free plan lets you test it with basic features. If you make just 2 extra sales at $49 from countries that weren't converting before, you've covered the cost of the paid plan.

FAQ

Will this slow down my Squarespace site?

No. The script is 5KB and loads asynchronously.

Can I show banners on specific Squarespace pages only?

Yes. In Evendeals you can target specific URLs. The Code Injection script loads site-wide, but Evendeals only shows the banner on the URLs you configured in your deal settings.

What if I have multiple products or pages?

You can create different deals and banners for different URLs, or reuse the same banner and coupon codes across multiple pages.

Do I need to know code?

No. It's copy-paste installation.

Do I need the Business plan?

Yes. Squarespace Code Injection is only available on Business, Basic Commerce, and Advanced Commerce plans. The Personal plan does not support custom code injection.

Next Steps

Also see: Framer, Thinkific, Teachable, Podia, EzyCourse, WordPress.

1. Create your coupon codes in your payment provider for different regions
2. Sign up at evendeals.com (free)
3. Install the script in Squarespace Settings → Advanced → Code Injection → Footer
4. Watch your international conversion rates increase

Most site owners see results within the first week. Visitors from India, Brazil, Southeast Asia, and Latin America are hungry for quality offers - they just need pricing that makes sense for their economy.